Having a mascot is a fairly common practice when it comes to building a brand of any kind. Everything from restaurants to sports teams, and tech companies utilize the power of mascots, the main reason being that they are symbols and are meant to be instantly recognizable characters that we associate with a certain name brand.
Last year the unlikely duo of Mario and Sonic teamed up for the first time in Mario & Sonic at the Olympic Games. The game was a fairly decent attempt at creating an Olympics game set in the cutesy worlds of Mario and Sonic. Although most of the games were simple and straight forward they still made a solid collection of mini-games. Now Mario and Sonic are back in the Olympic Winter Games.