UGREEN has been steadily expanding beyond the chargers, hubs and accessories many of us know the brand for, but its latest launch feels like a much bigger step forward. I had the pleasure of attending UGREEN’s Smart Living Launch Event at Gillette Stadium and checking out many of these products firsthand, while also getting a closer look at the company’s growing partnership with the New England Patriots.
The event marked UGREEN’s official move into the AIoT space with the introduction of HomeAgent, a new smart home ecosystem built around local AI processing, storage and device control. Rather than relying entirely on cloud services, UGREEN is putting much of that intelligence directly inside the home, with the goal of making connected devices more responsive while giving users greater control over their data.
At the center of that push are the HomeAgent HA100 and HA100 Pro, which act as local hubs for storage, security cameras, smart home devices and AI-powered features. HomeAgent can recognize people, pets, vehicles and packages, summarize recorded events, search footage using keywords and even identify meaningful moments from photos and videos. Those moments can then be displayed through UGREEN Gallery, the company’s upcoming LCD smart picture frame.
That picture frame was actually one of the products that caught my attention the most. It sounds like a fairly simple addition compared to an AI hub, but the way UGREEN is tying it into the rest of the ecosystem makes it more interesting. Instead of being another disconnected smart display, Gallery becomes part of the larger HomeAgent experience, surfacing photos and automatically generated highlights from your own locally stored content.
UGREEN is also taking things considerably further with the MasterAgent MA100, an agentic AI local hub powered by NVIDIA Jetson Thor T5000. The system is designed to run more advanced AI models locally, understand context and intent, and coordinate tasks across multiple connected devices. UGREEN also plans to allow developers to expand its capabilities through additional packages and skills.
This is probably the part of UGREEN’s announcement I’m most curious to see develop. Agentic AI is quickly becoming one of those terms we are going to hear everywhere, but bringing that intelligence into a local smart home system could give it a much more practical use case. If UGREEN can make all of these devices communicate naturally without turning setup and everyday use into a project of its own, there is a lot of potential here.
Alongside its smart home announcements, UGREEN introduced a new generation of MagFlow charging products built around Qi2 25W wireless charging and improved thermal management.
The standout is the MagFlow Pro Magnetic Power Bank 10000mAh 25W, which UGREEN calls the world’s first liquid-cooled Qi2 25W magnetic power bank. Its CryoPulse system uses a micro-pump to circulate coolant internally and pull heat away from key components. There is even a small Cyber Window that lets you see the cooling system working, along with a display for charging speed, remaining battery, cycle count and cooling status.
UGREEN says the power bank can charge an iPhone 17 Pro Max to 50 percent in about 40 minutes, while keeping temperatures significantly lower than its stated industry benchmark. Considering how warm magnetic power banks can get during faster charging, this is one of those upgrades that could matter just as much in everyday use as the increase in charging speed itself.
There is also a MagFlow Pro 3-in-1 Magnetic Wireless Charging Stand with active TEC cooling for an iPhone, Apple Watch and AirPods, plus a smaller MagFlow 2-in-1 Foldable Magnetic Wireless Charger designed for travel. The three MagFlow products are available now at $149.99, $159.99 and $59.99 respectively.
UGREEN plans to continue that partnership throughout the season with product experience booths at select Patriots home games, giving fans an opportunity to try some of the company’s products firsthand.
Seeing everything together at the event gave me a much clearer idea of where UGREEN wants to go next. This is no longer just a company making another charger or USB-C accessory. Between HomeAgent, the Gallery picture frame, locally powered agentic AI and some genuinely interesting approaches to cooling high-speed wireless chargers, UGREEN is building a much broader ecosystem.
There are still plenty of products here I want more time with before making any bigger conclusions, but I genuinely left the event looking forward to testing several of them. UGREEN is definitely a company to keep an eye on going into CES, especially if this Smart Living lineup is any indication of what it has planned next.
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