Weber, synonymous with top-tier grilling, recently hosted an unforgettable outdoor experience that
seamlessly blended the art of barbecue with the joy of shared moments at CES 2024. This event, held in
a picturesque outdoor farm setting, served as the perfect backdrop to showcase Weber’s high-quality
indoor and outdoor grills. The layout of the event was thoughtfully designed, with various Weber grills
strategically placed to offer an immersive journey into the world of culinary excellence.
The outdoor segment, Weber showcased a range of indoor and outdoor grills that embodied the brand’s
dedication to quality craftsmanship. Attendees had the opportunity to witness live grilling
demonstrations, where skilled professionals effortlessly maneuvered Weber grills, turning raw
ingredients into culinary masterpieces. Showing us the ins and outs of their newest Gas, Wood Pellet,
and Electric grills.
ď‚· Summit Smart Gas Grill
ď‚· Lumin Electric Grill (Beautiful color variations)
ď‚· Slate Rust Resistant Griddles
ď‚· Searwood Pellet Grill
ď‚· Weber Traveler Compact and Weber Q2800N+ Grills.
From a wide range of accessories, smart technology, and temperature regulation, all of these grills
operate at a capacity that provides real results in real time. Tested over 50,000 times, these grills were
showcased and demonstrated perfectly. These grills offered grilling, smoking, steaming, griddle (hibachi
style), and charcoal.
The indoor section of the experience was when everything came together. The overarching theme of the
event was the power of food in bringing people together. They hosted an elegant dinner, with all food
made by their amazing grills! The message resonated clearly – a shared meal is not just a feast for the
palate but a celebration of togetherness. The outdoor experience emphasized the role of high-quality
grills as catalysts for creating memorable moments around the table.
Products typically serve a technological purpose, and that can be easily demonstrated. Weber’s Outdoor
Experience succeeded in delivering more than just a showcase of premium grills; it was a celebration of
the art of cooking, the joy of shared meals, and the bonds forged around a well-grilled dish. Weber’s
commitment to quality and the belief that good tools enhance the culinary journey were evident
throughout, making this outdoor experience a truly memorable and inspiring event for all who attended.
