Electronic Arts had plenty to boast about during their preliminary financial results report for the first quarter of 2011. Since Battlefield 3 pre-order sales are up 10% over it’s predecessor. The company was bolstered by top performing games like Portal 2, Crysis 2, FIFA 11, and Tiger Woods PGA Tour 12. What may have come as a big surprise for investors was news that Star Wars: The Old Republic broke the already high record set by Battlefield 3 for pre-orders. Within the first 24 hours of pre-orders going live, the $150 Collector’s Edition sold out at EA’s own store, Origin.
Star Wars: The Old Republic is an MMORPG developed by Bioware and LucasArts, slated to release for North America and Europe Holiday 2011
Source: http://investor.ea.com/releasedetail.cfm?ReleaseID=594196