Dreame has been moving fast beyond the smart home space, and at DREAME NEXT 2026 in San Francisco, the company made it clear that personal care is now a major part of its next chapter.
During its “Self Next” session, Dreame introduced a new wave of smart beauty and grooming products aimed at the U.S. market, including the AirStyle Pro HI, Aero Straight Pro Styler, and a futuristic concept called Halo. The lineup is built around one main idea: beauty tools should not just heat, blow air, and hope for the best. They should understand your hair, adjust in real time, and make the routine easier without taking away the styling control people actually want.
Curtesy of Dreame
That push is coming at a pretty big moment for the brand. Dreame says its North American personal care revenue jumped 1,230% year over year in Q1 2026, which is a massive signal that the company is finding traction outside of its usual robot vacuum and smart cleaning lane.
The AirStyle Pro HI is probably the most familiar product in the lineup for anyone who has used a multi-styler. It is an 8-in-1 intelligent styling kit powered by 130,000 RPM high-speed airflow, designed to handle drying, curling, straightening, and finishing from one device. The smarter part comes through the Dreame app, where users can create a personalized hair profile and let the device match the styling mode based on their hair needs.
The Aero Straight Pro Styler takes a different approach by combining drying and straightening into one pass. It uses a dual hot-and-cold airflow channel, with hot air for drying and cold air to help set the style. Dreame is also adding smart hair recognition, real-time temperature and moisture sensing, and a care formula built around keratin, argan oil, and negative ions. The idea is to make straightening feel less like a damage tradeoff and more like part of the hair care process.
Then there is Halo, which feels like the most “concept product” of the group. Instead of a handheld dryer, Halo is a floor-standing, hands-free hair dryer shaped like a sculptural arc. It uses smart positioning to track the user’s head in real time and automatically adjust airflow while they read, apply skincare, or just relax. It is the kind of product that sounds extra at first, but also makes sense if Dreame is trying to rethink what a daily beauty routine can look like when automation is built into it.
Curtesy of Dreame
Dreame also showed off more of its wider personal care ecosystem, including the Pilot 20 Intelligent Hair Dryer, Miracle Pro Hair Dryer, and Pocket hair dryer. The Pilot 20 is especially interesting because it uses dual robotic arms to sense scalp and hair conditions, then adjust airflow based on what it detects. The Chrono Mask with different light modes, Men’s grooming kits like the S9 Pro Clippers and even the X1000 Electric Toothbrush.
Dreame is also expanding its U.S. retail presence. Online, the brand has already built momentum through Amazon and other major e-commerce platforms. Offline, it is using its Silicon Valley flagship store as a base for more hands-on retail experiences, with plans to reach major U.S. retail channels by the end of 2026.
For a brand many people still connect mostly with robot vacuums, this weeks announcements including today showcase the start of something big in a global way. Dreame is clearly trying to build a larger lifestyle tech ecosystem with that, and personal care looks like one of its strongest plays yet. The products are flashy, and the company seems ready to make a serious push into the U.S. beauty tech market.
