Loops Lab pulled solid crowds at New York Toy Fair, and it makes sense the second you see it in action. Drop collectible figures onto the interactive stage and you are instantly building real grooves, no real learning curve, just immediate “oh this is fun” energy which is part of the reason we put it in our Holiday Gift Guide of last year here. The bigger story for 2026 is that Loops Lab is turning into a growing universe instead of a one-time toy, with new figures, new content, and more reasons to keep coming back.
The standout announcement is HedX, a new line of DJ-style characters that unlock advanced sound effects and creative controls when placed on the stage. In person, they feel like a premium step up from the standard band five-packs, adding more personality and a more “DJ booth” vibe to sessions. HedX figures are priced at $17.99 each and are expected this spring.
Loops Lab is also updating the experience through the app, with new music packs that “supercharge” existing bands, plus new game modes and creative challenges to boost replay value. To complete the setup, they are launching Loops GLOW, a sound-reactive LED party light for $14.99, also arriving this spring.
For collectors and variety, the Solos Collection adds seven standalone figures, each with a distinct sound designed to mix with any other Loops character. Solos are $16.99 each, and Loops is also dropping a new country band called Sticky Paws (five figures) for $59.99, with more bands planned later in the year. Check in with us as we’re fans of the Loops Lab toys and concept.
