Published on April 25th, 2019 | by Rob Kwong0
ASUS ROG and Designworks of BMW’s concept of the future of gaming laptops
ASUS and Designworks have come together to redesign the look of the future of gaming laptops. Dubbed ROG Face off, the concept laptop was designed to innovate the future of premium gaming laptops and revolutionize the look and feel of future gaming laptops. ASUS ROG laptops have always pushed the boundaries of laptop design. Having a stealth fighter look and feel, with sleek lines and a specific looking type of ventilation, ROG laptops have always been an easily recognizable laptop. So why change now?
“Republic of Gamers has relentlessly pushed the industry forward in pursuit of the best gaming experience, and we’re constantly looking ahead to what’s next. This search for inspiration led to the renowned creative minds at Designworks and a partnership to imagine the future of gaming laptops,” said Vivian Lien, Global Head of Marketing – Gaming, Systems Business Group.
ASUS has been on the path of searching for the right design company for almost a year before choosing Designworks as their go to. Designworks has had 25 years worth of experience helping companies create innovative designs. Both companies agree that the future of computers in both gaming and non gaming lifestyles needed a redesign. To really stand out from the crowd the ROG Face Off concept went away from the typical darker colors and drew upon colors that were more unique in the automotive industry. Keeping their aggressive lines and ROG logo, the ROG Face Off pulled inspiration from the BMW Motorrad VISION NEXT 100 motorcycle concept.
The concept design inlays deep gill like lines similar to a grill of an exotic car that provides plentiful ventilation. Wrapped in a silver coat, tinted with jade green, the laptop’s keyboard and LED’s are accentuated and stand out, but from the looks of some of the concept art what really holds your attention is the transparent area above the function keys that offer an X-ray look into the system. The Face Off may be a look into the future, but it’s already beginning to leave foot prints leading to where ASUS is going especially in their new Spring laptop line up such as the ROG Strix G, Scar III and Hero III as well.