After a long month Sony’s Jack Tretton took the stage and discussed wish great concern how important Sony’s consumers are. He stated that we as gamers are the life blood of Sony, and that Sony still strives to bring us the consumers the most it can for our entertainment needs. Coming later this year Sony will be releasing a new service called Cinema Now. Cinema Now is a video distribution company that is packed with television shows and movies. Cinema Now is also currently owned by Best Buy and Sonic Solutions.