Drifters Mad Mike Whiddett, Matt Powers and GT Racer Patrick Soderlund to be Sponsored by Need for Speed from the hit videogame to the street, Need for Speed is the nerve center of gaming car culture. Electronic Arts announced an entertainment program that brings together the top street, drift, GT racing, time attack cars and drivers. Dubbed ‘Team Need for Speed’, these individuals embody the spirit of the Need for Speed franchise – the adrenaline and rebelliousness of driving the world’s coolest cars. Together, this collective of racing influencers will carry the Need for Speed brand into a variety of events, films, competitions and more.
Team Need for Speed consists of an all-star roster of drivers renowned for their skill on the track and passion for the automotive lifestyle including Vaughn Gittin Jr. (Drift/USA), Matt Powers (Drift/USA), Edward Sandström (GT Racing/Europe), Patrick Söderlund (GT Racing/Europe) and Mad Mike Whiddett (Drift/USA, New Zealand, Japan). Additional drivers will be announced in the future.
The season kicks off this week as three of the Team Need for Speed drivers hit the track. On April 9, Mad Mike Whiddett and Matt Powers compete in the ‘Streets of Long Beach’ Formula D event and on April 10, Patrick Soderlund and teammate Edward Sandström will compete in the VLN Series’ Stunden-Rennen race at the Nurburgring Nordschleife in Germany.
“Driving for Team Need for Speed is a great honor,” said Mad Mike Whiddett, Team Need for Speed driver and champion drifter. “I love the pure creativity and insane competition of drifting and partnering with Need for Speed is perfectly aligned with my personal and professional passions.”
The Team Need for Speed program also features a 12-part film series about the Team Need for Speed drivers and their cars directed by renowned automotive filmmaker, Will Roegge. Need for Speed is also expanding its Formula D sponsorship with the Need for Speed Lounge where attendees can meet the drivers, Mad Mike Whiddett and Matt Powers, and play the latest Need for Speed games.
For more information on Team Need for Speed visit needforspeed.com, become a fan at http://www.facebook.com/needforspeed or follow us on Twitter @NeedforSpeed.